Cirql is a campaign services firm specializing in direct mail, digital and social media, signage, and voter targeting for county and municipal candidates.
The firm exists for the races bigger shops pass over. County supervisor, alderman, school board, and courthouse campaigns are won a few hundred votes at a time, and they deserve the same discipline in message, creative, and delivery that statewide operations take for granted.
Cirql brings strategy, creative, and execution under one roof, with a single team accountable for the entire program. Clients work directly with the people doing the work, from the first conversation through Election Day.
Four practices. One accountable team.
Each practice can stand alone or run as part of an integrated program built around your race.
Direct Mail
Mail is still the backbone of voter contact in local races. Cirql handles the whole program, from message and creative through print, postage, and delivery, timed to the windows where persuasion actually moves votes.
Every piece is designed in house and built to do a specific job, whether that is introducing a first-time candidate, defending a record, or turning out support in the final week.
- Message development and creative
- Audience selection and list management
- Production, postage, and delivery
- Drop scheduling built around your election date
Digital & Social Media
A campaign that goes quiet online loses ground it never gets back. Cirql plans, writes, designs, and publishes your campaign's presence week over week, keeping the candidate in front of voters between every other touchpoint in the program.
The campaign stays involved where it counts. We coordinate with you for photos, events, endorsements, and community moments, and handle everything else.
- Content strategy and publishing calendar
- Copywriting and creative design
- Scheduling and publishing, managed end to end
- Ongoing coordination with the campaign
Signage & Print
Yard signs, push cards, door hangers, and large-format signage, designed and produced ahead of launch so the campaign is visible from day one. Everything is designed to match, so the sign in a yard and the card at the door read as the same campaign.
Existing campaign materials can be refreshed or rebuilt to match the broader program.
- Yard signs and large-format signage
- Push cards and door hangers
- Event, volunteer, and field materials
- Design and production managed end to end
Targeting & Strategy
Local races are decided by a small, knowable universe of voters. Cirql identifies that universe for your district, shapes the program around it, and adjusts as the race develops.
The analysis stays in the background. What clients see is a program where every dollar is pointed at the voters who will decide the outcome.
- Audience identification and analysis
- District-level research
- Program design and sequencing
- Ongoing counsel through Election Day
No two races are alike. No two programs should be.
Programs are built around your district, your opponent, and your calendar, not adapted from a template. The sequence below is how every engagement runs; what fills it is specific to your race.
Discovery
Your district, your opponent, and your election date. Every engagement starts with the specifics of the race and what it will take to win it.
The Program
You receive a written program covering scope, schedule, and deliverables, presented as one document your campaign can review and approve.
Execution
Mail, publishing, and production run on schedule with one team accountable for all of it, and creative refreshed as the race develops.
Election Day
The program is sequenced to peak when voting happens, from early persuasion through GOTV.
Rooted in the region.
Cirql operates out of Nashville and works on the ground in Mississippi, with programs running wherever the race is.
Built for the courthouse, city hall, and the school board.
Cirql works with candidates and officeholders in down-ballot and district races across Mississippi and the Southeast, on first campaigns and re-elections alike.
Tell us about your race.
Your district, your election date, and what you are up against. We will come back to you with a program built for it.
Start the conversation